Authentic Creative. Real Persuasion.
Built for Socials.
Authentic Creative. Real Persuasion.
Built for Socials.
Voters changed. Political ads didn’t.
Voters don’t watch political ads anymore.
They scroll, swipe, and skip anything that feels like a campaign message. On mobile, overly polished creative is instantly recognized as an “ad” and ignored.
Campaigns are still building for TV, then forcing it onto social.
High-budget, slow-turnaround spots work in broadcast environments. In the feed, they feel institutional, distant, and easy to scroll past.
Persuasion now requires volume, variation, and real voices.
There is no single winning message. Campaigns need dozens of creative variations—different hooks, tones, messengers, and formats—to earn attention and learn what actually moves voters.
Persuasion happens on the feed.
Not on TV.
SWAY creates native, conversational video designed to look and feel like organic content, not institutional messaging, so narratives around candidates, issues, and policy break through where attention actually lives: the social feed.
Peer-to-peer
People trust people more than institutions, and social platforms reward it. The most effective messaging doesn’t interrupt the feed. It blends into it through authentic, peer-to-peer voices that feel native to the platform.
Volume
Effective persuasion isn’t built on a single message. We develop multiple hooks, angles, and formats so ideas can break through the feed and quickly reveal what actually resonates.
Frequency
Persuasion is cumulative. Messages need repeated exposure over time before they stick. We build sequenced creative that reinforces narratives and earns frequency without fatiguing the audience.
Speed
Public debate moves fast, and the feed moves faster. We write, produce, and ship new variations quickly, then iterate based on performance and platform feedback.
Traditional agencies
produce ads. We produce engagement at scale.
Many organizations still build messaging for television, press, and legacy media, then push that same communication onto social platforms. But what works in broadcast or institutional channels often feels distant, formal, and easy to scroll past in the feed.
Across campaigns, advocacy, and public affairs, messaging is still built for press coverage and top-down communication, while the broader narrative increasingly forms inside social platforms. Modern persuasion requires volume, variation, and authentic voices to earn attention and learn what actually resonates.
Creative that actually changes minds.
SWAY comes from high-performance commercial advertising, where creative isn’t judged by how it looks, it’s judged by whether it changes behavior. That experience shapes everything we do. We don’t produce one-off spots and hope they land. We design messaging systems that test, learn, and evolve in real time, moving people gradually through familiarity, trust, and reinforcement.
Our work is built for the platforms through repetition, variation, and frequency. People don’t see a single message; they encounter a sequence. We engineer that sequence intentionally, deploying creative designed to compound over time.
Commercial-grade creative. Washington-level insight.
We combine what political firms lack, and what commercial agencies don’t have.
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Andy Eck — Partner & Political
Creative Strategist
Andy Eck is the co-founder and managing partner of DiRoma Eck & Co., advising campaigns, companies, and coalitions on how to navigate Washington and turn policy moments into political momentum. He previously served as Deputy Assistant Secretary of the U.S. Treasury in President Trump’s first Administration, leading congressional strategies on financial security, sanctions, and complex economic issues.
Andy brings a strategist’s discipline and a campaigner’s instinct to political advertising—focused on what actually shifts opinion, moves decision-makers, and wins voters.
Michael DiRoma — Partner & Political Creative Strategist
Michael DiRoma is the co-founder and managing partner of DiRoma Eck & Co., a Washington-based advisory firm. He previously served as Deputy Assistant Secretary of the U.S. Treasury for Legislative Affairs in President Trump’s first Administration, and as Tax Counsel to Senator Susan Collins.
A seasoned strategist with deep experience across Treasury, Capitol Hill, and K Street, Michael brings a policymaker’s precision and a negotiator’s discipline to political advertising. He helps campaigns translate complex policy issues into clear, credible narratives that resonate with decision-makers and voters alike.
Andrew Eckblad — Partner &
Performance Creative Strategist
Andrew Eckblad is an Emmy-winning producer and direct-response expert who has spent the past decade shaping the performance creative landscape for major B2C brands. As the founder of ConvertViews, he built one of the leading high-volume social video agencies in the country, engineering persuasion systems that turn creative testing into measurable shifts in behavior.
Andrew brings that craft to the political arena—producing scroll stopping, persuasion-driven media that communicates powerful ideas in seconds and moves voters where it matters most.
Super PACs and campaigns
SWAY Political has partnered with some of the largest and most influential Super PACs to help shape narratives, present arguments, and persuade voters using creative systems that rapidly scale and adapt as the campaign unfolds.
Authenticity wins attention.
Volume finds persuasion.
Native content earns trust.
